Sports Authority Liquidation Hits Nike and Under Armour

The video discusses the challenges faced by Nike in North America, including market share loss to Adidas and Under Armour. It highlights the impact of Sports Authority's liquidation on Under Armour's sales projections. The shift towards online sales is changing the retail landscape, with brands like Nike and Under Armour focusing on direct-to-consumer strategies. The athletic wear market is becoming fragmented with new players and trends, such as the rise of fashion-oriented sneakers and celebrity-endorsed activewear.

What is one of the main reasons for Nike's concern in the North American market?

• Decline in global sales

• Lack of innovation in product design

• Loss of market share to Adidas and Under Armour

• Increased production costs

How did the liquidation of Sports Authority affect Under Armour?

• It led to an increase in their sales projections

• It had no impact on their business

• It caused a reduction in their sales projections

• It resulted in a partnership with Nike

What strategy are brands like Nike and Under Armour using to adapt to changing retail dynamics?

• Expanding physical store locations

• Focusing on direct-to-consumer sales

• Increasing partnerships with traditional retailers

• Reducing their online presence

What trend is contributing to the fragmentation of the athletic wear market?

• Decline in online shopping

• Decrease in consumer interest

• Entry of designers and celebrities into activewear

• Consolidation of major sports brands

What has contributed to Adidas's resurgence in the US market?

• Success in the fashion footwear segment

• Reduction in product prices

• Partnerships with traditional sports retailers

• Focus on high-performance sports gear