Plank on the State of Under Armour

The video discusses Under Armour's journey, highlighting its growth from 2010 to 2016, followed by challenges and restructuring efforts. Kevin Plank, the founder, reflects on the company's evolution and the competitive market, including the rise of athleisure brands like Lululemon. The discussion covers changes in consumer preferences and the competitive landscape, with insights into how Under Armour aims to adapt and thrive in the future.

What was a significant challenge Under Armour faced after its initial success?

• Loss of key personnel

• Lack of innovation

• Restructuring and cultural shifts

• Decline in product quality

Which company is mentioned as a rising competitor in the athleisure category?

• Lululemon

• Adidas

• Nike

• Reebok

What term does Chip Wilson, the inventor of Lululemon, dislike?

• Casual wear

• Sportswear

• Athleisure

• Fitness apparel

What is a key factor that has changed in the sports apparel industry?

• Marketing strategies

• Manufacturing processes

• Retail partnerships

• Consumer buying habits

Which product is mentioned as having enduring popularity?

• Under Armour HOVR

• Stan Smith sneakers

• Adidas Ultraboost

• Nike Air Max