How Nationalism in China Hit Nike, Adidas

The video discusses the shift in Chinese consumer behavior driven by rising nationalism, leading to a preference for local brands over Western ones. This trend has impacted sales of Western brands like Nike and Adidas, especially after the Xinjiang cotton controversy. The video also explores the potential for Chinese brands to expand internationally, despite challenges posed by the pandemic.

What factors are contributing to the shift in consumer behavior among Chinese shoppers?

How have boycotts against Western brands affected their long-term performance in China?

What trends are observed in various product categories in relation to consumer preferences?

In what ways did the pandemic disrupt the expansion plans of Chinese brands into international markets?

What potential do small companies in China have in entering the wider market?