Valentino Chairman on the Future of Luxury Business

Valentino Chairman on the Future of Luxury Business

Assessment

Interactive Video

Business

University

Hard

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The video discusses the dynamics of the luxury market, highlighting the impact of the pandemic on consumer behavior, particularly among the wealthy. It explores the significant role of the Chinese market in global luxury consumption and the challenges posed by lockdowns. The video also delves into mergers and acquisitions in the luxury sector, emphasizing the importance of brand DNA and strategy. Finally, it addresses the shift towards more casual fashion trends accelerated by COVID-19 and how brands like Valentino are adapting to appeal to younger generations.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does emotional connection play in the luxury market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How do luxury brands maintain their unique identity while expanding?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are luxury brands using to attract younger consumers?

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