Burberry Chief Creative Officer Bailey to Leave in 2018

Burberry Chief Creative Officer Bailey to Leave in 2018

Assessment

Interactive Video

Business, Architecture, Life Skills

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Christopher Bailey's influence on Gucci and Burberry, highlighting his role in transforming Burberry's brand image. It touches on the luxury market's dynamics, including audience engagement and market recovery. Bailey's departure from Burberry and its impact on the company's shares are noted, along with connections to Apple through Angela Ahrens. The video concludes with a mention of Gucci's recent success.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role did Christopher Bailey play in the evolution of Gucci and Burberry?

He was a marketing consultant for both brands.

He was the founder of both brands.

He was responsible for their financial strategies.

He helped modernize and transform their brand images.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the immediate market reaction to the news of Christopher Bailey leaving Burberry?

Burberry shares fell by 10%.

Burberry shares fell by more than 2%.

Burberry shares rose by 5%.

There was no change in Burberry's share price.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Burberry's next step following Christopher Bailey's departure?

They are closing several stores worldwide.

They are starting the process of finding a successor.

They are launching a new product line.

They plan to merge with another luxury brand.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who moved from Burberry to Apple, and what was their role?

Christopher Bailey, Chief Executive Officer

Angela Ahrens, Senior Vice President of Retail

Christopher Bailey, Chief Financial Officer

Angela Ahrens, Chief Creative Officer

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What recent achievement of Gucci was highlighted in the discussion?

Gucci's collaboration with a tech company

Gucci's expansion into new markets

Gucci's spectacular financial performance

Gucci's new sustainable fashion line