Luxury Loses Its Luster: Asia Sees Tougher Markets

Luxury Loses Its Luster: Asia Sees Tougher Markets

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Interactive Video

Business

University

Hard

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The transcript discusses LVMH's challenges, particularly in the fashion and wines and spirits divisions, due to China's crackdown on lavish spending. The impact is significant on cognac sales, with a noted slowdown in the Asian market. Despite this, LVMH's perfumes and watches divisions show growth, though they have lower margins. The US and Europe markets help offset the Asian slowdown. The transcript also highlights concerns from other luxury brands like Mulberry and Burberry about the Asian market, exacerbated by Hong Kong protests.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason for the decline in sales in LVMH's wines and spirits division?

Increased competition from local brands

High production costs

Government crackdown on lavish spending in China

Poor marketing strategies

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which luxury brand is the second most popular among the Chinese, according to the World Luxury Index?

Louis Vuitton

Chanel

Burberry

Gucci

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What external factor is affecting Chinese spending on luxury goods?

Economic recession in Europe

Hong Kong Pro-democracy protests

Trade war with the United States

Natural disasters in Asia

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which divisions of LVMH have shown growth despite the slowdown in Asia?

Fashion and Wines

Perfumes and Watches

Jewelry and Spirits

Leather Goods and Accessories

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a challenge for LVMH despite growth in perfumes and watches?

Limited market reach

Lack of brand recognition

Lower profit margins compared to fashion

High production costs