LVMH Taps Pharrell Williams as New Menswear Designer

LVMH Taps Pharrell Williams as New Menswear Designer

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses the appointment of new designers in luxury brands, focusing on Pharrell Williams' role and its impact on brand image. It explores the balance between heritage and newness in luxury, questioning if Williams' appointment will excite consumers. The video also highlights Louis Vuitton's significant market position and its contribution to LVMH's success.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the balance between heritage and innovation in luxury fashion.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to the financial success of a luxury brand like Louis Vuitton?

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