Positive Indicators Align for Luxury in 2018

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Business
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University
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Hard
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one reason for the outperformance of heritage brands?
Increased advertising in Europe
Higher exposure to the Asian market
Their focus on younger fashion trends
Partnerships with American brands
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why has the UK become a more attractive shopping destination for Chinese tourists?
The pound has fallen against the yuan
The UK offers more luxury brands
The euro has weakened against the yuan
The UK has better shopping facilities
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What economic factor contributed to sales growth in the UK during 2018?
Rise in online shopping
Increase in local manufacturing
Weakening of sterling due to Brexit
Strengthening of the euro
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand is mentioned as having potential leadership changes?
Gucci
Burberry
Chanel
Prada
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy is Burberry using to redefine its brand?
Reducing product lines
Introducing new collections and collaborations
Expanding into new markets
Focusing on traditional designs
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