Macy's Uses Gift Cards to Lure Shoppers on Black Friday

Macy's Uses Gift Cards to Lure Shoppers on Black Friday

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Macy's Black Friday expectations, highlighting a busy shopping day despite past predictions of decline. It covers Macy's strategy for sustainable growth, focusing on successful brands like Karl Lagerfeld and French Connection. The transcript also compares retail performances, noting Walmart's success and Target's struggles. Finally, it details discounts on consumer electronics and toys, with potential tariff impacts on future prices.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the expected number of people shopping on Black Friday according to the National Retail Federation?

100 million

131.7 million

200 million

150 million

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brand is Macy's focusing on for sustainable growth?

Gucci

Karl Lagerfeld

Adidas

Nike

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the strategies Macy's is using to attract price-sensitive shoppers?

Offering free shipping

Providing $10 gift cards

Launching a new app

Hosting exclusive events

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage discount was expected on consumer electronics during Black Friday?

15%

27.2%

30%

40%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential future concern for consumers regarding product pricing?

Rising tariffs

Increased competition

Higher shipping costs

Limited stock availability