Button CEO Michael Jaconi's Retail Outlook

Michael Jaccone, CEO of Button, discusses retail trends, consumer optimism, and the impact of tariffs on the economy. He highlights the growth in e-commerce, driven by mobile sales and consumer sensitivity to deals. Despite rising credit card debt, spending remains strong. The creator economy is playing a significant role in driving sales, with platforms like Instagram and TikTok influencing consumer behavior. The discussion also touches on the potential effects of tariffs on retail and the importance of independent brands in the online marketplace.

What impact do tariffs have on consumer confidence and retail spending according to the discussion?

How is the creator economy influencing consumer purchasing decisions?

What trends are observed in the platforms where consumers are making purchases?