Burberry Shares Plummet as CEO Looks Upmarket

The video discusses the resignation of Burberry's creative director, Chris Bailey, and its impact on the company. It highlights concerns about financial costs and strategic direction, including moving the brand upscale and limiting exposure to U.S. department stores. The market's reaction, including a 10% stock drop, is analyzed, with speculations on future leadership. Burberry's future strategies involve investing in handbags and seeking a high-profile replacement for Bailey. The video concludes with an evaluation of Burberry's product offerings and brand perception, noting a shift towards higher-priced items.

What strategy is Burberry considering to regain traction in the market?

What is the speaker's opinion on the new handbags introduced by Burberry?