Adidas CEO Hainer Explains Sale of Golf Division

The transcript discusses Adidas' strategic review of its golf business, highlighting its position as a market leader and plans to negotiate with interested parties. It also covers Adidas' strong market performance, driven by a deep understanding of sports and consumer appreciation. The company is focused on expanding in the US market, competing with Nike, and has seen significant growth in China, leveraging brand desirability and pricing power.

What factors contribute to the strong gross margin performance mentioned in the text?

How has the brand's desirability affected pricing power in China?