Eric Troyer runs Books for Cooks, a unique London bookstore that tests recipes from cookbooks in its own kitchen. The store is divided into sections by subject and country, and offers a daily set menu to customers. Eric emphasizes authenticity, using home-like equipment to ensure recipes can be replicated by customers. The store operates without reservations, encouraging communal dining. Eric values personal interaction and seasonal shopping, offering meals at a fair price. The kitchen supports the bookstore, enhancing the customer experience without relying on digital platforms.

What is unique about the bookstore 'Books for Cooks' in London?

• It offers cooking classes every weekend.

• It has a café that serves coffee and pastries.

• It tests recipes from cookbooks in a small kitchen.

• It only sells books about cooking.

How does Eric ensure that the recipes can be easily replicated at home?

• By using professional kitchen equipment.

• By simplifying the recipes.

• By cooking with home-style appliances.

• By providing step-by-step video tutorials.

What is the dining experience like at Books for Cooks?

• Each customer has a private table.

• The menu changes daily with no substitutions allowed.

• Customers can choose from a wide variety of dishes.

• Reservations are required for dining.

Why does Eric prefer not to have a digital presence for his bookstore?

• He lacks the technical skills to manage a website.

• He finds it too expensive to maintain a website.

• He believes in the value of personal interaction.

• He wants to keep the shop exclusive.

What is Eric's approach to pricing the meals at Books for Cooks?

• He sets prices based on market trends.

• He considers it a fair price for the experience.

• He aims to offer the cheapest meals in London.

• He adjusts prices based on customer feedback.