What Makes TikTok so Successful?

How does TikTok personalize its content differently from other social media platforms?

• By using user location

• By observing user behavior

• By using a social graph

• By following user friends

What is one of TikTok's main challenges in expanding its audience?

• Increasing video length

• Broadening to an older audience

• Competing with Facebook

• Attracting younger users

During the pandemic, which type of content helped TikTok attract older users?

• Cooking and financial content

• Gaming streams

• Travel vlogs

• Dance videos

What is a significant concern regarding TikTok's algorithm?

• It only shows positive content

• It can amplify negative behavior

• It is too slow to update

• It requires user input

What might the next era of social media demand from platforms like TikTok?

• Longer video formats

• Better regulation and moderation

• Increased user data collection

• More advertisements

How might TikTok's Chinese origin affect its future?

• It will only affect its user interface

• It will have no impact

• It might face challenges due to US-China relations

• It will lead to more partnerships with US companies

What political dynamic has previously affected TikTok?

• European Union policies

• US elections

• Trade agreements

• US-China tensions