What Ever Happened to Surge? The '90s Most Extreme Soda

The video explores the rise and fall of Surge, a citrus soda by Coca-Cola, aimed to compete with Mountain Dew in the 1990s. Despite an aggressive marketing campaign, Surge faced backlash from parents and schools, leading to its decline. However, a strong online community pushed for its return, resulting in a brief resurgence. The video highlights Coca-Cola's strategic missteps and the cultural impact of Surge.

What was Coca-Cola's first attempt to compete with Mountain Dew in the 1970s?

• Fanta

• Surge

• Mellow Yellow

• Sprite

What was Surge initially called when it was launched in Norway?

• Surge

• Urge

• MDK

• Citrus Blast

Which event did Coca-Cola use to launch a major ad campaign for Surge?

• World Cup

• Super Bowl 31

• NBA Finals

• Olympics

What was a key feature of Surge's marketing campaign that led to backlash?

• Cartoon characters

• Environmental themes

• Extreme sports and chaos

• Use of celebrities

What was the main reason for the decline in Surge's sales after its initial success?

• New competitors

• High sugar content

• Leadership changes at Coca-Cola

• Lack of advertising

Who replaced Sergio Zyman as Coca-Cola's chief marketing officer?

• Charles S Frenette

• John Pemberton

• Roberto Goizueta

• Asa Candler

In what year was Surge officially discontinued by Coca-Cola?

• 2005

• 2003

• 2000

• 2008

What was the name of the online movement that pressured Coca-Cola to bring back Surge?

• Save Surge

• Surge Revival

• Bring Back Surge

• Surge Movement

Which fast-food chain had an exclusive deal to offer Surge in their soda machines?

• Taco Bell

• Wendy's

• Burger King

• McDonald's

What is the name of Surge's Norwegian predecessor that is still available?

• Citrus Blast

• MDK

• Urge

• Surge