Leading Data Driven Business Transformation

The video discusses the journey of Zoetis' digital transformation starting in 2020. It highlights the challenges faced, including the impact of COVID-19, and the strategic initiatives undertaken to foster a culture of agility and innovation. Key efforts include digital upskilling, rebranding, and the development of a comprehensive digital strategy. The focus on platform-based solutions and partnerships has led to significant advancements in diagnostics and customer engagement. The video concludes with reflections on the evolving role of the CIO and the importance of maintaining agility and focus in a rapidly changing environment.

What was the primary focus of the new Chief Information and Digital Officer upon joining Zoetis in early 2020?

• Implementing new technology systems

• Connecting with teams and understanding the business

• Reducing company expenses

• Expanding into new markets

What cultural aspect was Zoetis known for in 2020?

• Traditional business practices

• Focus on cost-cutting

• Agility and flexibility

• Strict hierarchy

What was the purpose of the digital fluency program launched at Zoetis?

• To improve financial management

• To enhance digital acumen across the organization

• To increase sales targets

• To develop new marketing strategies

What was the new name given to the rebranded organization at Zoetis?

• Zoetis Digital Solutions

• Zoetis Tech and Digital (ZTD)

• Zoetis Information Services

• Zoetis Innovation Hub

What was a key element of Zoetis' digital strategy?

• Building partnerships and platform plays

• Focusing solely on internal development

• Expanding physical office spaces

• Reducing the workforce

What was one of the outcomes of the digital strategy in the diagnostics business?

• Reduction in product offerings

• Closure of several labs

• Deployment of an AI-enabled diagnostic device

• Increased manual processing times

How did the platform play benefit Zoetis' customer engagement strategy?

• It reduced the need for customer feedback

• It increased the cost of operations

• It allowed for rapid deployment across multiple countries

• It limited the markets they could enter

What challenge does Zoetis face as a result of increased demand?

• Difficulty in prioritizing projects

• Lack of skilled employees

• Decreased market share

• Increased operational costs

How has the role of the CIO evolved at Zoetis since 2020?

• Becoming a business leader with a focus on technology

• Concentrating solely on cost reduction

• Reducing involvement in business strategy

• Focusing only on technology implementation

What would the CIO at Zoetis emphasize more if starting the transformation process again?

• Focusing on expanding office spaces

• Accelerating productivity agenda items

• Reducing the number of employees

• Increasing marketing budgets