Sales Promotion: Strategies and Tools for Marketing Success

The video tutorial explains sales promotion as a targeted marketing activity aimed at encouraging product interest, trial, or purchase by customers or intermediaries. It highlights key tools like coupons, discounts, rebates, samples, and point of purchase displays, emphasizing their role in prompting immediate consumer action.

What is the primary goal of sales promotion?

• To increase brand awareness

• To improve product quality

• To encourage immediate action

• To expand market reach

Which of the following is NOT a tool used in sales promotion?

• Discounts

• Coupons

• Product redesign

• Rebates

How do allowances function in sales promotion?

• They are similar to rebates for wholesalers and retailers

• They are loyalty rewards for frequent buyers

• They are discounts for customers

• They are free samples for consumers

What is the purpose of giving out samples in sales promotion?

• To reduce excess inventory

• To reward loyal customers

• To gather customer feedback

• To encourage trial and purchase

What is a point of purchase display designed to do?

• Enhance product durability

• Encourage impulse buying

• Provide detailed product information

• Offer post-purchase support