Taylor Swift Ticket Frenzy in Singapore

Taylor Swift Ticket Frenzy in Singapore

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

Created by

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The transcript discusses the significant rise in ticket prices for Taylor Swift concerts, leading to a surge in credit card applications, particularly in Southeast Asia. It highlights the changing dynamics of the music industry, where concerts have become a crucial revenue stream for artists. The transcript also touches on the high costs associated with attending major concerts, such as those by Coldplay, and the challenges fans face in securing tickets.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy are fans using to get early access to Taylor Swift concert tickets?

Attending a pre-sale event

Buying tickets from resellers

Signing up for UOB credit cards

Joining a fan club

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which age group primarily applied for credit cards to buy concert tickets?

50 to 60 years old

40 to 50 years old

20 to 30 years old

30 to 40 years old

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage increase in debit card applications in the Lion City?

45%

100%

130%

80%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much does Taylor Swift's tour gross per night?

$10 million

$13 million

$20 million

$15 million

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the approximate cost of the most basic ticket for Coldplay's concert in Singapore?

70 U.S. dollars

60 U.S. dollars

50 U.S. dollars

80 U.S. dollars