Amazon Is Smart to Launch New Credit Card, Industry Analyst Rossman Says

The video discusses Amazon's entry into the secured credit card market with Synchrony Bank, targeting individuals with subprime or no credit scores. It highlights Amazon's strategy to expand its customer base to include lower-income individuals and compete with retailers like Walmart and Target. The video also touches on industry trends, including Apple's involvement in the credit card business, and the potential impact on traditional credit card companies like MasterCard and Visa. The launch details and considerations for consumers are also covered.

In what way are technology companies like Amazon and Apple changing the banking landscape?

What potential downside is mentioned regarding the Amazon secured credit card?