Amazon Makes $13 Billion Bet on NFL

Amazon has secured exclusive rights to stream NFL games, marking a significant shift in the media landscape. This $13 billion deal aims to boost Amazon's Prime subscriber base and advertising revenue. The move challenges traditional media companies and highlights the growing influence of tech giants in acquiring sports rights. As streaming platforms gain traction, the TV advertising market is gradually shifting towards digital, with Amazon poised to capture a significant share.

In what ways is Amazon's advertising strategy expected to change with this new deal?

What are the potential implications for the sports rights market as a result of Amazon's actions?