Amazon's $13 Billion Bet on NFL

Amazon's $13 billion deal with the NFL marks a significant shift in sports broadcasting, moving games to streaming on Prime Video. The deal emphasizes innovation, audience growth, and leveraging data for targeted advertising. Amazon aims to enhance the viewer experience with features like X-ray and alternate feeds. The company is prepared for onboarding challenges and is exploring future sports rights. Additionally, Amazon is expanding its sports content creation to engage fans further.

What measures is Amazon taking to ensure a smooth onboarding experience for new viewers?

What future sports rights is Amazon considering for acquisition?

What original sports content is Amazon already producing, and what are its goals?

How does the speaker describe the relationship between additional content and fan engagement?