Harnessing the Media

The transcript discusses the role of media in shaping public perception, particularly regarding heroism and events like Abu Ghraib. It emphasizes the importance of media as a bridge between ideas and the public, suggesting that psychologists should work with media to make psychological concepts accessible. The speaker proposes educating media professionals on psychological truths and suggests integrating psychologists into media schools to enhance media literacy. The concept of 'giving psychology away' to the public through media is also explored.

What is a key issue with how the media handled the Abu Ghraib situation?

• They consulted too many experts.

• They focused on positive stories.

• They failed to question the narrative.

• They provided too much coverage.

Why is it important for psychologists to work with media professionals?

• To control the media narrative.

• To make psychological concepts more accessible.

• To increase their own popularity.

• To reduce the number of media outlets.

What is suggested as a way to improve media's understanding of psychology?

• Hiring more journalists.

• Creating media courses for psychologists.

• Reducing news coverage.

• Increasing advertising budgets.

What role does the media play in public access to ideas?

• It controls access to ideas.

• It limits access to ideas.

• It ignores public ideas.

• It only shares positive ideas.

How can psychologists ensure their ideas reach the public effectively?

• By writing academic papers.

• By avoiding media interactions.

• By packaging ideas for the media.

• By standing on street corners.