Disney Talks on ABC Sale Heat Up

Disney Talks on ABC Sale Heat Up

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The transcript discusses Disney's consideration of selling traditional media assets like ABC, prompted by Bob Iger's comments in July. It highlights the interest from potential buyers like Next Star and the complications involved, such as handling ESPN sports broadcasts and existing shows. The conversation also touches on the broader media industry challenges, including the shift to streaming, labor issues, and declining TV viewership, which impact Disney's strategic decisions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What initiated the discussion about Disney potentially selling its traditional channels?

A new CEO appointment

Bob Iger's comments in July

A major acquisition by a competitor

A decline in stock prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges in selling a network like ABC?

Increasing viewership

Rebranding the network

Handling sports broadcasts

Finding a buyer

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant issue with the streaming business mentioned in the video?

Limited audience reach

Unprofitability

High subscription costs

Lack of content

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What dilemma is Disney facing with its traditional TV networks?

Whether to change their branding

Whether to keep or sell them

Whether to invest in new technology

Whether to expand internationally

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What external factors are complicating Disney's strategic decisions?

Labor strikes

Government regulations

Technological advancements

Competitor actions