Disney Brings Back Iger as CEO, Ousts Chapek

Disney Brings Back Iger as CEO, Ousts Chapek

Assessment

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Business

University

Hard

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Disney's board has reinstated Bob Iger as CEO to navigate the company through financial challenges and industry transformation. Iger, who previously led Disney to significant growth, is tasked with reversing the decline in Disney's shares and setting a strategic direction for renewed growth. Bob Chapek, Iger's successor, is stepping down, and the board has expressed gratitude for his leadership during the pandemic. Iger's return is expected to positively impact the market, leveraging his experience and relationship with the board to address current challenges, including those faced by Disney Plus.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Disney's board decide to bring back Bob Iger as CEO?

To maintain the status quo

To navigate a complex industry transformation

To reduce company expenses

To expand into new markets

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of Bob Iger's main tasks upon his return to Disney?

To close down Disney Plus

To increase the number of Disney stores

To reverse the decline in Disney's share prices

To launch a new theme park

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Bob Chapek's role before becoming CEO?

Head of Disney Plus

Head of the Parks division

Chief Financial Officer

Head of Marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Bob Iger known for during his previous tenure at Disney?

Closing theme parks

Selling Disney's assets

Reducing the workforce

Launching Disney Plus

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected impact of Bob Iger's return on Disney's market performance?

A boost in share prices

No change in market performance

A decrease in market competition

A decline in share prices