Starmaking and the Formation of United Artists

The video discusses the rise of movie stars like Florence Lawrence, Mary Pickford, and Charlie Chaplin in the 1910s, highlighting their national stardom and the early merchandising associated with them. It explains the control studios had over stars and how Mary Pickford renegotiated her contract to prevent block booking. The formation of United Artists by Pickford, Chaplin, Douglas Fairbanks, and TW Griffith is covered, emphasizing their desire for creative and financial control. Lastly, it touches on Pickford's influence on theater design, inspired by her travels in Europe.

What was a significant aspect of the early 1910s movie star culture?

• The invention of the television

• The introduction of color films

• The rise of fan magazines and merchandising

• The decline of silent films

What was Mary Pickford's major contribution to the film industry regarding her contract?

• She negotiated to sell her films individually

• She insisted on block booking for her films

• She was the first to demand color films

• She refused to work with Charlie Chaplin

Which company did Mary Pickford, Charlie Chaplin, and others form to control their film projects?

• United Artists

• Warner Bros.

• Columbia Pictures

• Paramount Pictures

What inspired Mary Pickford's vision for the United Artists Theater?

• The Gothic cathedrals of France

• The Moorish style cathedrals in Spain

• The ancient ruins of Rome

• The modern skyscrapers of New York

Where was the United Artists Theater located?

• Next to the Hollywood Walk of Fame

• In the heart of Times Square

• On the corner of 10th St., now Olympic and Broadway

• On the corner of 5th Avenue and Main Street