Be Afraid, 'Game of Thrones Looks Real in IMAX

Be Afraid, 'Game of Thrones Looks Real in IMAX

Assessment

Interactive Video

Business, Performing Arts, Other

University

Hard

Created by

Quizizz Content

FREE Resource

IMAX collaborates with HBO to bring Game of Thrones to the big screen, marking the first time a TV show is shown in IMAX. The partnership involves testing and converting footage to IMAX, highlighting the enhanced viewing experience. The event will feature the last two episodes of the previous season and a special trailer. The discussion covers industry changes, the importance of soft periods, and IMAX's strategic direction in media convergence. Marketing strategies focus on leveraging the show's viral nature.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason for IMAX and HBO to collaborate on Game of Thrones?

To bring a TV show to the big screen for the first time

To create a new Game of Thrones season

To test new IMAX technology

To compete with other streaming services

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What content will be shown during the IMAX screening of Game of Thrones?

The entire last season

The first two episodes of the new season

A behind-the-scenes documentary

The last two episodes of the previous season and a special trailer

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are 'shoulder periods' according to the IMAX strategy?

The months when IMAX theaters are closed

The peak times for movie releases

Periods when people are less likely to go to the movies

Times when blockbuster movies are released

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does IMAX plan to adapt to the changing media landscape?

By reducing ticket prices

By focusing solely on blockbuster movies

By offering more home streaming options

By enhancing the theater experience and expanding content availability

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might simultaneous releases be beneficial during certain periods?

To maximize profits during peak times

To release movies faster

To recoup investments during slower periods

To compete with other theaters

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key aspect of the Game of Thrones IMAX event's marketing strategy?

Viral online marketing with HBO

Traditional billboard advertising

Radio promotions

Television commercials

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What social aspect is associated with the Game of Thrones IMAX event?

Exclusive fan meet-ups

Merchandise giveaways

Viewing parties

Live Q&A with the cast