IMAX CEO: Gradual Reopening of Theaters Seems to Be Working

The transcript discusses the reopening of movie theaters globally, focusing on IMAX's role and the challenges faced due to the pandemic. It highlights the strategic decisions by studios like Warner Brothers to adapt to the situation. The current capacity constraints and future expectations for theaters are explored, along with the impact on the shelf life of movies. The discussion also touches on streaming trends, particularly Disney's decision to stream Mulan, and the implications for future blockbuster releases.

What is the primary role of IMAX in the movie industry?

• Owning and operating theaters worldwide

• Providing technology solutions to exhibitors

• Producing blockbuster movies

• Distributing movies globally

What was Warner Brothers' strategy to address the stalemate in the movie industry?

• Implementing a rolling global opening

• Releasing movies only in the US

• Delaying all movie releases indefinitely

• Waiting for the entire world to be safe before releasing movies

What is the current capacity limit in most markets for theaters?

• 50%

• 25%

• 75%

• 100%

Why are IMAX numbers considered impressive despite capacity constraints?

• They own the most theaters worldwide

• They achieved 10% of the global box office

• They have the largest seating capacity

• They released the most movies during the pandemic

How has the pandemic affected the shelf life of movies in theaters?

• It has shortened the shelf life significantly

• It has remained the same as before

• It has extended the shelf life due to capacity restrictions

• It has made shelf life irrelevant

What was Disney's approach to releasing 'Mulan' during the pandemic?

• Releasing it only in the US

• Delaying its release indefinitely

• Streaming it on Disney Plus as a one-off

• Releasing it in theaters worldwide

What is the expected behavior change in moviegoers during the pandemic?

• Attending movies only on weekends

• Avoiding theaters completely

• Spreading out attendance throughout the week

• Only watching movies at home