Still a Lot of Work Ahead for Pandora, Says CEO

The video discusses Pandora's current status, focusing on product revamp and market guidance. The CEO emphasizes the importance of brand relevance and consumer engagement, particularly in China, where marketing investments are increasing. The performance in China and the US is analyzed, highlighting online growth in China. Collaborations with Warner and Disney are seen as beneficial, adding interest without overshadowing the core brand.

What is the current EBIT margin guidance for Pandora for the full year?

• 24 to 26%

• 30 to 32%

• 26 to 28%

• 20 to 22%

What is the primary focus of Pandora's CEO to drive the company's transformation?

• Expanding product range

• Increasing store count

• Driving brand relevance

• Reducing operational costs

By how much is Pandora planning to increase its marketing spend in the back half of the year compared to last year?

• 40-50%

• 20-30%

• 10-20%

• 30-40%

What has been the trend in Pandora's online business in China during the first six months?

• Remained stable

• Increased by 30%

• Declined by 10%

• Increased by 54%

How does Pandora's brand maturity in China compare to the US?

• More mature in both

• Equally mature in both

• More mature in China

• Less mature in China

What percentage of Pandora's total turnover comes from collaborations with Warner Brothers and Disney?

• Less than 5%

• 10%

• More than 20%

• 15%

What is the main purpose of Pandora's collaborations with Warner Brothers and Disney?

• To dominate the market

• To reduce production costs

• To add spice and interest to the brand

• To replace core products