Ross Lovegrove: Organic design, inspired by nature

The speaker, known as Captain Organic, discusses his design philosophy, emphasizing the importance of form, nature, and instinct in creating innovative products. He introduces the concept of DNA: Design, Nature, Art, and highlights the role of digital processes in modern design. The talk explores how nature inspires design, the future of materials like biopolymers, and the significance of organic, essential design. The speaker shares insights into his creative studio environment and concludes with reflections on the future of design.

What nickname does the speaker use to describe his design philosophy?

• Design Guru

• Form Master

• Nature Lover

• Captain Organic

Which historical figure does the speaker mention as an inspiration for his design process?

• Leonardo da Vinci

• Vincent van Gogh

• Michelangelo

• Pablo Picasso

What does the speaker refer to with the acronym DNA in his design concept?

• Digital, New, Aesthetic

• Design, Novelty, Architecture

• Design, Nature, Art

• Dynamic, Natural, Artistic

What material is the world's first chair designed by the speaker made from?

• Carbon Fiber

• Magnesium

• Steel

• Aluminum

What does the speaker suggest as a future material for manufacturing?

• Glass

• Wood

• Recycled Plastics

• Biopolymers

What unique feature does the speaker's car concept include?

• Solar-powered street lamp

• Hydrogen fuel cell

• Electric engine

• Wind turbine

What is the speaker's studio compared to?

• A futuristic office

• A traditional workshop

• A NASA space lab

• A modern art gallery

What is the speaker's approach to overtime in his studio?

• Overtime is mandatory

• He discourages overtime

• Overtime is the passion of design

• He pays extra for overtime

What does the speaker use as a metaphor for the car of the future?

• A bird in flight

• A water droplet

• A rolling stone

• A flowing river

What does the speaker's studio lighting system do?

• Changes color based on mood

• Adjusts brightness automatically

• Changes throughout the day

• Remains constant