Essential COO De Masi on New Phone, Connected Home

Essential COO De Masi on New Phone, Connected Home

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses a company's strategy to compete in a slowing market by offering innovative consumer electronics with premium materials and unique features. The focus is on a new device with a ceramic titanium enclosure, a large screen, and a 360 camera. The company aims to provide significant innovation and value, emphasizing a pure Android experience and an open ecosystem. They also plan to develop a connected home system, avoiding a walled garden approach. The discussion includes market competition and the potential for future operating system development.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unique material is used in the new device's enclosure?

Plastic

Aluminum

Ceramic Titanium

Glass

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key feature of the device's display?

Notch-less design

Curved edges

Foldable screen

Rounded screen

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What approach is taken towards the Android operating system in the device?

Closed ecosystem

Heavily customized

Pure and simple

Loaded with apps

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's stance on third-party accessory development?

Open ecosystem

Limited to select partners

Only in-house accessories

Prohibited

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company view the current state of the connected home market?

Fully developed

In its infancy

Over-saturated

Declining

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's long-term vision for the connected home?

A closed network

A walled garden approach

A horizontal ecosystem

A focus on single appliances

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's perspective on building their own phone operating system?

Never considered

Immediate priority

Already in development

Possible in the long run