Macquarie's Hong on Toyota outlook

The video discusses the significant structural changes in the global automotive industry, focusing on electrification, software-defined vehicles, and autonomous driving. It highlights Toyota's slow transition to electric vehicles due to its hybrid focus and shared platform issues. The leadership challenges within Toyota, particularly with Mr. Sato's role, are examined. The video also explores the future of auto manufacturing in Asia, emphasizing China's growing export capabilities and the need for supply chain localization amid geopolitical challenges.

What are the major structural changes affecting global automakers?

• Rise of diesel engines

• Decline in car ownership

• Increased fuel prices

• Electrification and autonomous driving

Why has Toyota been slow in adopting a full EV strategy?

• Focus on hybrid vehicles

• Lack of resources

• No interest in EVs

• High production costs

What is a key challenge for Toyota's EV platform?

• Limited market demand

• Shared platform with hybrids

• Lack of battery suppliers

• High production costs

How does Toyota's approach to autonomous driving compare to its competitors?

• More conservative

• Similar to others

• More aggressive

• No interest in autonomous driving

What role is China expected to play in the auto manufacturing industry?

• Second biggest exporter

• Largest importer

• Leading in hybrid technology

• Dominating luxury car market

What challenges do Chinese automakers face in entering developed markets?

• Sentiment barriers and geopolitical issues

• Limited workforce

• Lack of technology

• High production costs

What trend is expected in the supply chain for major automakers?

• Increased localization

• Outsourcing to cheaper countries

• Reduction in production

• Focus on diesel engines