App Shopping Is A Big Trend Brands Should Watch, Criteo Says

The video discusses the impact of the pandemic on e-commerce, highlighting a shift towards app-driven sales and changing consumer behaviors. It emphasizes the importance of data privacy, the role of shopping festivals, and the need for omni-channel strategies. The discussion also covers emerging post-COVID consumer trends and the integration of online and offline shopping experiences.

What was the percentage increase in retail sales in Malaysia during the shopping festivals?

• 600%

• 248%

• 132%

• 300%

What percentage of global consumers discovered a new form of online shopping during the pandemic?

• 45%

• 75%

• 53%

• 60%

Which region had the highest app share globally during the pandemic?

• Southeast Asia

• North America

• South America

• Europe

What is a key factor in building consumer trust according to the discussion on privacy concerns?

• Increasing advertising

• Expanding product range

• Ensuring data privacy and user control

• Offering discounts

What is the anticipated trend for shopping festivals like Singles Day?

• They will be replaced by in-store events

• They will remain popular

• They will only be popular in China

• They will decline

Why is adopting an omnichannel strategy important for retailers?

• It reduces advertising costs

• It enhances customer engagement across multiple platforms

• It limits consumer choices

• It focuses solely on online sales

How should brands approach the post-COVID world according to the discussion?

• Reduce investment in e-commerce

• Focus only on online sales

• Blend online and offline experiences

• Ignore consumer behavior changes