We're Moving in Right Direction, Says Akzo Nobel CEO

The video discusses the company's strategic goals to achieve a 15% return on sales by 2020, focusing on cost optimization and overcoming raw material cost challenges. It highlights the company's efforts in pricing strategies and maintaining market leadership without major acquisitions. The discussion also covers the impact of raw material costs, particularly pigments, resins, and solvents, and the company's approach to managing these costs through pricing adjustments.

What was the company's return on sales improvement in the third quarter compared to the previous year?

• Three percentage points

• Two percentage points

• Four percentage points

• One percentage point

What is the main goal of the 15 by 20 strategy?

• 10% return on sales by 2025

• 15% return on sales by 2020

• 20% return on sales by 2015

• 5% return on sales by 2030

Which raw material category is NOT mentioned as a major cost driver?

• Solvents

• Resins

• Metals

• Pigments

What type of acquisitions is the company currently focusing on?

• Joint ventures

• Large-scale acquisitions

• Bolt-on acquisitions

• Mergers with competitors

What is the company's current stance on merging with its US rival Axalta?

• Rejected a merger proposal

• Completed a merger

• No active dialogue

• Actively pursuing a merger

How does the company justify its pricing power in the market?

• By increasing production

• By offsetting raw material costs

• By reducing quality

• By offering discounts

What is the company's approach to handling inflation concerns in pricing?

• Increasing marketing efforts

• Reducing product offerings

• Implementing price increases with justification

• Avoiding price increases