Adidas CEO on Guidance, European Growth, China, E-Commerce

The transcript discusses Adidas' strong growth in China, North America, and online sales, despite challenges in Europe due to Brexit. The company plans to return to growth in Western Europe with new products and management changes. Adidas is confident in maintaining its market share in North America despite competition from Nike. The US-China trade tensions have had limited impact on Adidas, with continued investment in the Chinese market. E-commerce is a key growth area, with significant contributions expected from the US and China.

What are the key growth drivers for Adidas as mentioned in the first section?

• Middle East and India

• Europe and South America

• China, North America, and online sales

• Africa and Australia

What is Adidas' expectation for Western Europe's growth in the coming year?

• A significant decline

• Stagnation

• Rapid expansion

• A return to growth

How does Adidas plan to tackle the challenges in Western Europe?

• By reducing investments

• By introducing exciting new products and management changes

• By focusing solely on online sales

• By relying on economic recovery

What is Adidas' approach to competition in North America?

• Introducing new products and maintaining strong partnerships

• Focusing on traditional marketing

• Avoiding competition

• Reducing product variety

How have trade tensions between the US and China affected Adidas?

• They have significantly disrupted Adidas' supply chain

• They have had a limited impact on Adidas

• They have forced Adidas to close stores

• They have led to a decrease in product quality

What is a significant factor in Adidas' growth strategy in China?

• Investing in digital infrastructure and mobile payments

• Focusing on traditional retail

• Decreasing product variety

• Reducing the number of stores

Where does Adidas expect the biggest growth in e-commerce sales?

• Europe and South America

• China and North America

• Africa and Australia

• Middle East and India