What is Public Relations (PR)?

The video discusses public relations (PR) as a strategic communication process that builds relationships between organizations and the public. It highlights the advantages of PR over traditional marketing and advertising, emphasizing its cost-effectiveness and ability to subtly influence public perception. The video outlines the evolution of PR into a recognized profession with global bodies and provides various definitions. It identifies key stakeholders in PR and describes the tools and techniques used by PR professionals to manage communication and reputation. The impact of PR on public perception is also explored.

What is one major drawback of traditional marketing and advertising?

• They are too authentic.

• They are inexpensive.

• They are costly.

• They are always effective.

What is the primary goal of public relations?

• To build relationships with the public.

• To increase product prices.

• To reduce media coverage.

• To create advertisements.

Which organization is mentioned as having a definition for PR?

• World Health Organization

• Public Relations Society of America

• International Monetary Fund

• World Trade Organization

What is a key task of PR professionals?

• To create negative publicity.

• To influence media representation positively.

• To ignore public opinion.

• To avoid communication with stakeholders.

Which of the following is a tool used by PR professionals?

• Product manufacturing

• Market research

• Software development

• Financial auditing

What is reputation management in PR?

• Creating new products

• Reducing employee turnover

• Handling potential damage to an organization's reputation

• Increasing sales figures

How do PR professionals subtly influence public perception?

• By reducing product prices

• By creating direct advertisements

• By placing articles and interviews in media

• By avoiding media interactions