What is the primary requirement for a trademark to be protectable?
Distinctiveness Requirement for Trademarks

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Business, Social Studies
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It must be generic.
It must be descriptive.
It must be distinctive.
It must be suggestive.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a fanciful mark?
Home Depot
Microsoft
Apple Computers
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Suggestive marks are characterized by:
Directly describing the product.
Being commonly used terms.
Having no relation to the product.
Hinting at the product's nature.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What must a descriptive mark achieve to be protectable?
Fanciful status
Genericness
Arbitrary status
Secondary meaning
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a level of trademark distinctiveness?
Arbitrary
Fanciful
Generic
Common
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What happens when a trademark becomes generic?
It becomes a fanciful mark.
It is automatically renewed.
It loses its distinctiveness.
It gains more protection.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a brand that risks becoming generic?
Micro
Apple
Bing
Kleenex
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