
Facebook Under Fire Again on Crisis Response
Interactive Video
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Business, Social Studies, Information Technology (IT), Architecture
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University
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Practice Problem
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Hard
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7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was one of the first actions taken by Facebook in response to the fallout?
Hiring a new PR firm
Cutting ties with the firm Definers
Launching a new advertising campaign
Issuing a public apology
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy has Facebook been accused of using according to the article?
Delay, deflect, and distract
Engage, educate, and empower
Listen, learn, and lead
Innovate, integrate, and inspire
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What role did Sheryl Sandberg reportedly play in Facebook's strategy?
She was a key figure in the delay, deflect, and distract tactic
She managed the company's financial investments
She was responsible for the technical development of new features
She led the marketing and advertising campaigns
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What unusual detail was revealed about Facebook's board members?
They were unaware of the Russian interference issue
They were involved in day-to-day operations
They grilled Mark and Sheryl about their slow response
They unanimously supported all of Facebook's decisions
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one reason Sheryl Sandberg is unlikely to be forced out of Facebook?
She has no involvement in the company's strategic decisions
She is the architect of Facebook's profitable business model
She has a strong relationship with the media
She is a close personal friend of Mark Zuckerberg
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What has Facebook done to make it harder to be broken up?
Increased its lobbying efforts
Integrated its family of apps more closely
Expanded its workforce significantly
Launched a new global marketing campaign
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the focus of the scrutiny Facebook is facing in Washington?
Its advertising practices
Its data sharing and integration of apps
Its employee benefits
Its international expansion
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