Facebook Under Fire Again on Crisis Response

Facebook Under Fire Again on Crisis Response

Assessment

Interactive Video

Created by

Quizizz Content

Business, Social Studies, Information Technology (IT), Architecture

University

Hard

The transcript covers a discussion about Facebook's handling of internal and external challenges, including potential personnel changes, defensive company policies, and the contrast between public image and actual practices. Zuckerberg's announcement of an independent content review body is highlighted, along with potential executive changes and antitrust scrutiny. The conversation also touches on Sheryl Sandberg's role and the integration of Facebook's family of apps.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the first actions taken by Facebook in response to the fallout?

Hiring a new PR firm

Cutting ties with the firm Definers

Launching a new advertising campaign

Issuing a public apology

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy has Facebook been accused of using according to the article?

Delay, deflect, and distract

Engage, educate, and empower

Listen, learn, and lead

Innovate, integrate, and inspire

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role did Sheryl Sandberg reportedly play in Facebook's strategy?

She was a key figure in the delay, deflect, and distract tactic

She managed the company's financial investments

She was responsible for the technical development of new features

She led the marketing and advertising campaigns

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unusual detail was revealed about Facebook's board members?

They were unaware of the Russian interference issue

They were involved in day-to-day operations

They grilled Mark and Sheryl about their slow response

They unanimously supported all of Facebook's decisions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason Sheryl Sandberg is unlikely to be forced out of Facebook?

She has no involvement in the company's strategic decisions

She is the architect of Facebook's profitable business model

She has a strong relationship with the media

She is a close personal friend of Mark Zuckerberg

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has Facebook done to make it harder to be broken up?

Increased its lobbying efforts

Integrated its family of apps more closely

Expanded its workforce significantly

Launched a new global marketing campaign

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the focus of the scrutiny Facebook is facing in Washington?

Its advertising practices

Its data sharing and integration of apps

Its employee benefits

Its international expansion