Uber Executive Suggests Investigating Reporters

Uber Executive Suggests Investigating Reporters

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses a controversial incident involving Uber executive Neil Michael, who allegedly made off-the-record remarks about targeting journalists. The conversation explores Uber's aggressive corporate culture, past scandals, and competitive tactics. It highlights the challenges Uber faces in managing its public image and leadership style, particularly under CEO Travis Kalanick. The discussion also touches on the implications of Uber's actions for its customers and business partners.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main issue with Emil Michael's comments at the dinner event?

He thought the remarks were off the record.

He made a public announcement.

He was speaking to a competitor.

He was not present at the event.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant concern regarding Uber's access to personal information?

They share it with the government.

They might sell it to competitors.

They could use it against journalists.

They have no access to personal data.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What tactic was Uber accused of using against its competitors?

Making fake calls and canceling them.

Lowering prices drastically.

Offering free rides.

Hiring competitors' drivers.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Travis Kalanick justify his aggressive tactics?

He wanted to intimidate competitors.

He followed industry standards.

He believed they were necessary for growth.

He was unaware of the tactics.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the reaction to Uber's 'incredibly hot chick' campaign in France?

It was ignored by the public.

It was widely praised.

It was seen as a PR nightmare.

It led to increased sales.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the purpose of hiring David Pluff at Uber?

To manage the company's public image.

To oversee financial operations.

To develop new technology.

To expand into new markets.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential risk for Uber customers based on the executive's comments?

They could be banned from the service.

They might be overcharged.

Their rides might be canceled.

Their personal information could be misused.