Discovery CEO Zaslav: 2016 Was Our Best Year Ever

Discovery CEO Zaslav: 2016 Was Our Best Year Ever

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

Discovery had a record year in 2016, becoming the top network for men in the US and expanding its international presence. The company strengthened its affiliate revenue and focused on sports and kids content, particularly in Europe and Latin America. Discovery aims to leverage its sports IP to grow its channel packages and is exploring direct-to-consumer models. The AT&T-Time Warner deal highlights the importance of content in de-commoditizing distribution channels, a strategy Discovery is pursuing globally.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant achievement for Discovery in 2016?

Partnering with Disney for children's content

Launching a new sports channel in the US

Achieving record levels in revenue and viewership

Becoming the number one network for women globally

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region did Discovery focus on for expanding its children's content?

Latin America

Asia

Africa

Europe

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Discovery's strategy in Europe regarding sports content?

To become the ESPN of Europe

To focus solely on football

To reduce sports content due to high costs

To partner with local sports networks

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the Time Warner and AT&T deal signify for content companies?

The rise of independent content creators

The end of sports broadcasting

The importance of mobile delivery of video

The decline of traditional cable networks

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Discovery plan to differentiate its content offerings?

By reducing prices

By offering exclusive IP

By partnering with Netflix

By focusing on reality TV

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge is associated with the consolidation of service providers?

Over-reliance on sports broadcasting

Increased competition among content creators

Difficulty in maintaining margins on the pipe

Lack of innovation in content

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor for Discovery's future success according to the CEO?

Reducing operational costs

Partnering with telecom companies

Owning and investing in desirable content

Expanding into new markets