Bakish: Significant Growth Ahead For Viacom

Bob Bakish, CEO of Viacom, discusses the company's global operations and the significant opportunities presented by mobile technology. He highlights the importance of quad play and partnerships with mobile telcos. Viacom's Play Plex suite of apps is introduced as a key strategy for content distribution. The discussion also covers cost management in content production and the company's business model, emphasizing growth and advertising strategies.

What is the primary reason Viacom is focusing on mobile technology?

• To develop new content genres

• To reduce production costs

• To compete with social media platforms

• To increase global reach

What is the 'quad play' model mentioned in the discussion?

• A marketing approach targeting four different age groups

• A strategy to produce content in four different languages

• A plan to launch four new TV channels

• A combination of mobile, fixed telephony, broadband, and pay TV

How does Viacom plan to distribute its content through mobile devices?

• By partnering with mobile operators

• By setting up its own streaming network

• By creating a new satellite TV service

• By offering free content on social media

What is the Viacom Play Plex?

• A social media platform

• A content production studio

• A suite of mobile apps

• A new TV channel

What was the outcome of premiering the latest version of a show on MTV Play?

• It was only popular in the United States

• It was criticized for low quality

• It became number one in pay TV in its demo

• It failed to attract viewers

How does Viacom manage content production costs?

• By outsourcing all production to third parties

• By creating a mix of high-quality and short-form content

• By producing content in Hollywood

• By focusing solely on user-generated content

What is Viacom's response to criticisms about its business model?

• They are shifting focus to only digital platforms

• They are reducing content production

• They are seeing significant growth and opportunities

• They are planning to shut down operations