Bakish: Significant Growth Ahead For Viacom

Bakish: Significant Growth Ahead For Viacom

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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Quizizz Content

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Bob Bakish, CEO of Viacom, discusses the company's global operations and the significant opportunities presented by mobile technology. He highlights the importance of quad play and partnerships with mobile telcos. Viacom's Play Plex suite of apps is introduced as a key strategy for content distribution. The discussion also covers cost management in content production and the company's business model, emphasizing growth and advertising strategies.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason Viacom is focusing on mobile technology?

To develop new content genres

To reduce production costs

To compete with social media platforms

To increase global reach

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the 'quad play' model mentioned in the discussion?

A marketing approach targeting four different age groups

A strategy to produce content in four different languages

A plan to launch four new TV channels

A combination of mobile, fixed telephony, broadband, and pay TV

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Viacom plan to distribute its content through mobile devices?

By partnering with mobile operators

By setting up its own streaming network

By creating a new satellite TV service

By offering free content on social media

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the Viacom Play Plex?

A social media platform

A content production studio

A suite of mobile apps

A new TV channel

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the outcome of premiering the latest version of a show on MTV Play?

It was only popular in the United States

It was criticized for low quality

It became number one in pay TV in its demo

It failed to attract viewers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Viacom manage content production costs?

By outsourcing all production to third parties

By creating a mix of high-quality and short-form content

By producing content in Hollywood

By focusing solely on user-generated content

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Viacom's response to criticisms about its business model?

They are shifting focus to only digital platforms

They are reducing content production

They are seeing significant growth and opportunities

They are planning to shut down operations