What is the primary reason Viacom is focusing on mobile technology?
Bakish: Significant Growth Ahead For Viacom

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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To develop new content genres
To reduce production costs
To compete with social media platforms
To increase global reach
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the 'quad play' model mentioned in the discussion?
A marketing approach targeting four different age groups
A strategy to produce content in four different languages
A plan to launch four new TV channels
A combination of mobile, fixed telephony, broadband, and pay TV
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Viacom plan to distribute its content through mobile devices?
By partnering with mobile operators
By setting up its own streaming network
By creating a new satellite TV service
By offering free content on social media
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the Viacom Play Plex?
A social media platform
A content production studio
A suite of mobile apps
A new TV channel
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the outcome of premiering the latest version of a show on MTV Play?
It was only popular in the United States
It was criticized for low quality
It became number one in pay TV in its demo
It failed to attract viewers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Viacom manage content production costs?
By outsourcing all production to third parties
By creating a mix of high-quality and short-form content
By producing content in Hollywood
By focusing solely on user-generated content
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Viacom's response to criticisms about its business model?
They are shifting focus to only digital platforms
They are reducing content production
They are seeing significant growth and opportunities
They are planning to shut down operations
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