New Kardashian Skincare Line Helps Coty Relaunch

New Kardashian Skincare Line Helps Coty Relaunch

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the beauty industry's recovery post-pandemic, focusing on Kim Kardashian's new skincare line, SKN by Kim. It highlights consumer trends towards clean beauty and the influence of social media. The video also explores the role of e-commerce and the strategic importance of the Chinese market, emphasizing an omni-channel approach to retail.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the name of Kim Kardashian's new skincare line?

Beauty by Kim

Kardashian Skin

Kim's Glow

SKN by Kim

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key focus of the beauty industry according to the CEO?

Celebrity endorsements

Product packaging

Clean beauty and efficacy

Retail store design

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does social media influence the beauty industry?

By limiting product availability

By increasing offline sales

By reducing product prices

By driving consumer engagement

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which social media figure is mentioned as having a significant influence in the beauty industry?

Ariana Grande

Selena Gomez

Kylie Jenner

Rihanna

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant trend in the Chinese beauty market?

Focus on local brands

Decrease in luxury brand sales

Shift towards online shopping

Preference for in-store shopping

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected growth target for the Chinese market for the company?

20%

10%

5%

15%

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of in-store experiences in the beauty industry?

To replicate online shopping

To reduce product prices

To limit product availability

To offer unique experiences