How Valentino's CEO Made the Brand Cool Again

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Business, Architecture, Life Skills
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What major event occurred in 2007 that affected Valentino?
Mr. Valentino's departure and Permira's acquisition
Introduction of a new marketing strategy
The launch of a new product line
Opening of a new flagship store
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
By 2014, what was the expected revenue for Valentino?
€800 million
€650 million
€230 million
€450 million
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which product category is mentioned as experiencing significant growth?
Women's shoes
Home decor
Men's accessories
Children's clothing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the significance of the new stores opened by Valentino?
They are smaller and more exclusive
They are part of a strategy to increase brand visibility
They focus solely on men's fashion
They are temporary pop-up stores
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Valentino aim to increase its brand visibility?
By focusing on online sales
Through celebrity endorsements
By reducing prices
By limiting product availability
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What change has been made to Valentino's target customer base?
Exclusively targeting male customers
Targeting young, trendy celebrities
Focusing on eco-friendly products
Focusing on older, traditional customers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Mr. Valentino's reaction to the company's recent innovations?
He is pleased with the company's direction
He is indifferent to the developments
He is unhappy with the changes
He has no opinion on the matter
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