How Valentino's CEO Made the Brand Cool Again

The transcript discusses the evolution of Valentino from 2007 to 2014, highlighting key events such as the departure of Mr. Valentino, the acquisition by Permira, and the impact of the financial crisis. It covers the company's growth in women's shoes and apparel, the development of menswear, and the expansion of retail stores in major cities. The strategy includes leveraging celebrity endorsements and targeting younger consumers. The transcript also emphasizes the positive relationship with Mr. Valentino and the brand's adaptation to modern consumer preferences.

What major event occurred in 2007 that affected Valentino?

• Mr. Valentino's departure and Permira's acquisition

• Introduction of a new marketing strategy

• The launch of a new product line

• Opening of a new flagship store

By 2014, what was the expected revenue for Valentino?

• €800 million

• €650 million

• €230 million

• €450 million

Which product category is mentioned as experiencing significant growth?

• Women's shoes

• Home decor

• Men's accessories

• Children's clothing

What is the significance of the new stores opened by Valentino?

• They are smaller and more exclusive

• They are part of a strategy to increase brand visibility

• They focus solely on men's fashion

• They are temporary pop-up stores

How does Valentino aim to increase its brand visibility?

• By focusing on online sales

• Through celebrity endorsements

• By reducing prices

• By limiting product availability

What change has been made to Valentino's target customer base?

• Exclusively targeting male customers

• Targeting young, trendy celebrities

• Focusing on eco-friendly products

• Focusing on older, traditional customers

What is Mr. Valentino's reaction to the company's recent innovations?

• He is pleased with the company's direction

• He is indifferent to the developments

• He is unhappy with the changes

• He has no opinion on the matter