How Valentino's CEO Made the Brand Cool Again

The transcript discusses the evolution of Valentino from 2007 to 2014, highlighting key events such as the departure of Mr. Valentino, the acquisition by Permira, and the impact of the financial crisis. It covers the company's growth in women's shoes and apparel, the development of menswear, and the expansion of retail stores in major cities. The strategy includes leveraging celebrity endorsements and targeting younger consumers. The transcript also emphasizes the positive relationship with Mr. Valentino and the brand's adaptation to modern consumer preferences.

What is the significance of opening new stores for Valentino?

How has the target customer base changed under the new creative direction?

What was Mr. Valentino's reaction to the innovations made by the company?