What challenges did the company face in getting retailers to accept their new concept?
The Company That Invented 'Performance Sleep'
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The transcript discusses the evolution of a company that pioneered the use of performance fabrics in home products. It highlights the challenges faced in manufacturing and retail distribution, opting for niche markets over big-box retailers. The company emphasizes a cultural-driven approach, drawing inspiration from James Bond, and has grown significantly from a small team to over 125 employees.
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5 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
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3 mins • 1 pt
How did the company initially approach the market for their products?
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3.
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3 mins • 1 pt
What was the company's goal regarding the sale of their products?
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4.
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Describe the cultural approach of the company compared to being brand-driven.
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5.
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3 mins • 1 pt
What metaphor does the speaker use to describe their brand identity?
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