Petco CEO Says Customers Keep Coming Back

Petco CEO Says Customers Keep Coming Back

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses the growth in pet ownership during COVID-19 and its sustainability. It highlights Petco's strategies to attract customers back to physical stores and enhance digital competitiveness. The omnichannel approach is emphasized, with a focus on customer retention and real estate strategies to optimize distribution and location advantages.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the long-term benefits of the increase in pet adoptions during the COVID-19 pandemic?

Lower vaccination rates for pets

Decrease in pet food production

Increased demand for pet-related products and services

Reduced need for pet grooming services

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are physical stores still important in the pet industry despite the rise of online shopping?

They have a wider selection of products

They are more convenient than online shopping

They offer lower prices than online stores

They provide a higher value proposition through in-person services

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Petco's customers are considered omnichannel?

39%

25%

50%

60%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Petco improved its digital capabilities in recent years?

By eliminating online shopping options

By reducing the number of product SKUs

By focusing solely on physical store sales

By increasing site speed and improving pricing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one way Petco is using its physical locations to gain a competitive advantage?

By reducing the number of employees

By converting them into pet adoption centers

By using them as micro distribution centers

By closing underperforming stores

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a strategic focus for Petco's real estate strategy?

Expanding into rural areas

Focusing solely on online sales

Relocating to better locations with lower rents

Reducing the number of stores

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one benefit of relocating Petco stores to better locations?

A mid single-digit lift in performance

A decrease in customer traffic

Higher rental costs

Reduced product offerings