T-Mobile CEO Legere on Data Plans, Carrier Competition

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Business, Information Technology (IT), Architecture
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main focus of T-Mobile's Uncarrier 12 initiative?
Introducing new phone models
Eliminating data plans and offering unlimited services
Reducing international roaming charges
Providing free phones to new customers
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does T-Mobile differentiate itself from Sprint in terms of pricing?
Offering a family plan for $40 per line
Providing 50% off on all plans
Offering a family plan for $460
Reducing prices by 25%
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What advantage does T-Mobile claim to have over Verizon?
Older network infrastructure
Twice the network capacity per customer
More expensive plans
Limited data options
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy did AT&T announce in response to T-Mobile's moves?
Providing free phones to new customers
Bundling unlimited data with satellite TV service
Reducing international roaming charges
Offering unlimited data without conditions
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is T-Mobile's response to AT&T's bundling strategy?
Offering a similar bundle
Reducing prices further
Criticizing it as forcing unwanted services
Introducing new phone models
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the speculation regarding Sprint and T-Mobile?
T-Mobile plans to acquire Sprint
Sprint plans to acquire T-Mobile
Sprint hopes to merge with T-Mobile
T-Mobile hopes to merge with Verizon
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does T-Mobile view its current market position?
Focusing on international expansion
Losing customers to Sprint
The hottest brand in wireless
Struggling to keep up with competitors
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