T-Mobile CEO Legere on Data Plans, Carrier Competition

T-Mobile CEO Legere on Data Plans, Carrier Competition

Assessment

Interactive Video

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Business, Information Technology (IT), Architecture

University

Hard

T-Mobile announces its Uncarrier 12 initiative, focusing on eliminating data plans and offering unlimited services. The company compares its offerings with competitors like Sprint and Verizon, highlighting its superior network capabilities. T-Mobile's strategy aims to attract more customers by providing better value and service. The discussion also touches on industry changes, such as AT&T's bundling strategy and the potential merger with Sprint. T-Mobile plans to continue innovating with future Uncarrier moves.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of T-Mobile's Uncarrier 12 initiative?

Introducing new phone models

Eliminating data plans and offering unlimited services

Reducing international roaming charges

Providing free phones to new customers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does T-Mobile differentiate itself from Sprint in terms of pricing?

Offering a family plan for $40 per line

Providing 50% off on all plans

Offering a family plan for $460

Reducing prices by 25%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advantage does T-Mobile claim to have over Verizon?

Older network infrastructure

Twice the network capacity per customer

More expensive plans

Limited data options

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy did AT&T announce in response to T-Mobile's moves?

Providing free phones to new customers

Bundling unlimited data with satellite TV service

Reducing international roaming charges

Offering unlimited data without conditions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is T-Mobile's response to AT&T's bundling strategy?

Offering a similar bundle

Reducing prices further

Criticizing it as forcing unwanted services

Introducing new phone models

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speculation regarding Sprint and T-Mobile?

T-Mobile plans to acquire Sprint

Sprint plans to acquire T-Mobile

Sprint hopes to merge with T-Mobile

T-Mobile hopes to merge with Verizon

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does T-Mobile view its current market position?

Focusing on international expansion

Losing customers to Sprint

The hottest brand in wireless

Struggling to keep up with competitors