Allergan CEO on Innovation and Blockbuster Biopharmaceuticals

Allergan CEO on Innovation and Blockbuster Biopharmaceuticals

Assessment

Interactive Video

Business, Health Sciences, Biology

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses Allergan's strategic focus on therapeutic areas and innovation, emphasizing the importance of blockbusters while maintaining a broad spectrum of treatments. It highlights the strategic fit and benefits of the Allergan-AbbVie merger, including increased R&D scale and diversification. Allergan's open science model supports innovation by collaborating with smaller companies. The transcript also addresses M&A challenges and antitrust considerations, ensuring a clear pathway for the merger.

Read more

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of the biopharmaceutical industry according to the speaker?

Distribution

Cost reduction

Innovation

Marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does the company prefer a full spectrum of eye care treatments?

To avoid working with ophthalmologists

To increase marketing expenses

To reduce the risk of focusing on a single blockbuster

To focus solely on devices

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's strategy for leveraging existing expertise?

Focusing on a single blockbuster

Building a comprehensive range of treatments

Reducing the number of therapeutic areas

Increasing marketing efforts

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key benefit of the Allergan and AbbVie merger?

Leadership in therapeutic areas

Increased marketing budget

Reduction in R&D spending

Focus on a single product

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of R&D in the pharmaceutical industry according to the speaker?

It is a minor aspect

It is the lifeblood of the industry

It is not necessary

It is only for large companies

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company plan to maintain innovation without deep pockets?

By reducing R&D efforts

By focusing on marketing

By investing in smaller companies' innovations

By cutting costs in other areas

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's approach to dealing with antitrust challenges?

Ignoring them

Divesting overlapping assets

Reducing company size

Increasing overlap