Malaysia Airlines CEO Says Back to Profitability in 2018

Malaysia Airlines CEO Says Back to Profitability in 2018

Assessment

Interactive Video

Business, Life Skills

University

Hard

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The video discusses the company's financial performance, including a better-than-expected year-end result and plans for consistent profitability by 2018. It addresses challenges like rising oil prices and currency fluctuations, with strategies such as hedging and cost savings. The company is expanding in the China market, facing high demand but limited aircraft. Plans to acquire new aircraft, both through purchase and leasing, are underway. The focus is on improving yields and customer service, with a strategy to maintain all-inclusive fares. Future plans include deploying new aircraft for routes to Auckland, Tokyo, and London, and setting up a new carrier for pilgrimages.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's plan regarding relisting on Bursa Malaysia?

Relist in March 2022

Relist in March 2019

Relist in March 2020

Relist in March 2021

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much of the company's fuel costs are hedged for the current year?

85%

75%

65%

50%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant concern for the company besides oil prices?

Increasing labor costs

Weakening of the ringgit

Rising competition

Declining passenger numbers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's biggest challenge in the Chinese market?

Lack of demand

Regulatory issues

Insufficient aircraft

High competition

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of people in China currently have a passport?

4%

2%

6%

8%

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which aircraft models is the company considering for acquisition?

Boeing 777 and Airbus A350

Boeing 737 and Airbus A320

Boeing 787 and Airbus A330

Boeing 747 and Airbus A380

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's approach to enhancing customer experience?

Offering more budget options

Injecting luxury back into travel

Increasing flight frequency

Reducing ticket prices