BMW CEO on Product Lineup, Sales Forecast

The transcript covers BMW's market position, model range, and strategies for electrification and autonomous vehicles. It discusses BMW's approach to mobility services, global trade, and manufacturing, as well as insights into the luxury segment and market trends. The company emphasizes innovation, technology leadership, and customer-centric strategies to maintain its competitive edge.

What criteria does BMW consider important for maintaining its number one position?

• Only sales numbers

• Technology leadership and innovation

• Advertising campaigns

• Employee satisfaction

How does BMW plan to address the variety of models in their lineup?

• By discontinuing older models

• By focusing on market segments and customer needs

• By increasing the number of models

• By reducing the number of models

What is BMW's target for electrified vehicle sales in 2017?

• 100,000 vehicles

• 150,000 vehicles

• 75,000 vehicles

• 50,000 vehicles

Which upcoming BMW model will offer autonomous driving features?

• BMW Mini Countryman

• BMW 5 Series

• BMW INEX

• BMW X5

What is BMW's approach to autonomous vehicle technology?

• Offering autonomous driving only in urban areas

• Completely removing the steering wheel

• Allowing the driver to choose between manual and autonomous driving

• Focusing only on fully autonomous vehicles

How does BMW view its partnership with mobility services like DriveNow?

• As a replacement for traditional car sales

• As a temporary trend

• As a way to attract new customers

• As a threat to new car sales

What is BMW's stance on global trade policies?

• They focus only on the European market

• They prefer more trade barriers

• They support free trade across the globe

• They are indifferent to trade policies