McDonalds Brings Burgers and Fries to Kazakhstan

The video discusses various business strategies and challenges faced by major companies. McDonald's is expanding into Kazakhstan amid global challenges, while Verizon is cutting jobs due to market pressures. Starbucks is launching luxury gift items to attract consumers. YouTube is testing a subscription service to diversify revenue, and Sony is launching a streaming service to capitalize on its PlayStation user base.

What is the primary reason McDonald's is expanding into Kazakhstan?

• To replace their restaurants in Russia

• To compensate for challenges in other international markets

• To follow the Chipotle model

• To introduce horse meat to their menu

What challenge does McDonald's face in its home market?

• Lack of international presence

• Demand for more customizable food options

• High employee turnover

• Competition from Starbucks

Why is Verizon eliminating jobs according to the transcript?

• Because of disappointing earnings and competition

• Due to a merger with T-Mobile

• To invest in new technology

• To focus on international expansion

What is the appeal of Starbucks' Swarovski Crystal coffee tumblers?

• They are environmentally friendly

• They come with free coffee refills

• They are a limited edition luxury item

• They are a practical gift for coffee lovers

What is YouTube's new strategy to generate revenue beyond advertising?

• Launching a new video game

• Introducing a subscription service

• Partnering with Starbucks

• Offering free music streaming

Which demographic is Sony targeting with PlayStation Vue?

• Children under 12

• Adults over 50

• Users aged 18 to 35

• Sports enthusiasts

What is a significant factor affecting advertising rates according to the transcript?

• Increase in print media consumption

• Shift to mobile platforms

• Decrease in internet usage

• Rise in television viewership